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The Agentic Commerce Wave: AI-Agents Meet Payments & Regulation
O P
November 10, 2025
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Welcome back! OP here again, helping you with another addition of Agent Pulse - your go-to spot for agentic news, insights and more.
In today’s:
👉 TOP Agentic News
✨ Featured Agents
🎙️ What to Watch this Week
⚔️ Agent Arena Battleboard
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🗺️ Agents Landscape Map
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
The Latest Agentic Development
Salesforce expanded its Anthropic partnership, embedding Claude models into Agentforce for secure, compliant AI in regulated industries like finance and healthcare. The update focuses on interoperability, governance, and real-time agent execution to handle complex tasks.
Pay3, an enterprise stablecoin payments provider, launched a platform enabling AI agents to execute financial transactions independently using stablecoins, bridging AI autonomy with secure commerce rails. Backed by a focus on verifiable and scalable agent-to-agent payments, this marks a step toward seamless AI-driven economies.
AEON released its x402 Facilitator protocol on BNB Chain, allowing AI agents to embed payments into HTTP requests for autonomous, verifiable transactions with over 50 million merchants. The update emphasizes audit-ready infrastructure to accelerate agentic commerce in real-world applications.
OpenAI integrated PayPal's merchant network into ChatGPT, enabling AI-assisted shopping, instant payments, and agentic commerce suites where agents can discover, compare, and transact autonomously. This expands PayPal's reach to millions of users, shifting monetization from ads to direct AI executions.
Amazon filed a lawsuit against Perplexity, alleging its Comet AI agents covertly accessed customer accounts and scraped pricing data via disguised browsing. The case highlights emerging tensions in agentic autonomy, platform control, and data extraction in e-commerce AI tools.
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A Framework for Smarter Voice AI Decisions
Deploying Voice AI doesn’t have to rely on guesswork.
This guide introduces the BELL Framework — a structured approach used by enterprises to reduce risk, validate logic, optimize latency, and ensure reliable performance across every call flow.
Learn how a lifecycle approach helps teams deploy faster, improve accuracy, and maintain predictable operations at scale.
What to Watch this Week
🎙️AI on Fire: Real Builders. Real Heat.
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🗺️ The Map of AI Agents (Live & Growing)
We’re charting the entire AI agent ecosystem — thousands of options across categories.
Your next agent is already on the map.
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