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Google Announces Universal Commerce Protocol for Industry-Wide Agentic Shopping

Google Announces Universal Commerce Protocol for Industry-Wide Agentic Shopping

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O P
January 12, 2026

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Welcome back! OP here again, helping you with another addition of Agent Pulse - your go-to spot for agentic news, insights and more.

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The Latest Agentic Development

Commercetools Announces Agentic Commerce Suite Adoption

JD Sports becomes the first enterprise retailer to deploy Stripe's Agentic Commerce Suite (ACS), with commercetools enabling live agentic transactions at scale. The AI Hub extends unified commerce infrastructure into emerging AI channels while maintaining enterprise governance over pricing, inventory, and checkout transforming agentic commerce from experimentation to execution.

Google Expands Agentic Checkout to Walmart, Wayfair, Shopify Retailers

Google's Gemini app now powers instant checkout across participating retailers including Walmart and Wayfair using the Universal Commerce Protocol (UCP). Shoppers can complete purchases without leaving chat a critical shift from AI discovery to transaction completion. Retailers retain merchant-of-record status while Google rolls out global expansion and PayPal payment support.

FIS launches “agentic commerce” transaction platform for banks

FIS says its new offering is industry-first to let banks “safely and securely” support commerce conducted by AI agents across card networks—positioning banks as the trust + settlement layer for agent-led checkout. Strategic angle: this is payments infrastructure explicitly being built for autonomous purchase flows (security, rails, governance), not just “AI in the UI.”

Highspot Launches Deal Agent for Real-Time Sales Execution

Highspot releases Deal Intelligence powered by Deal Agent analyzing CRM data, buyer engagement, and meeting insights to recommend real-time next actions for advancing deals. Integration of AI Role Play coaching, Digital Sales Rooms, and skill assessment automation reduces sales cycle friction and improves deal velocity with data-backed guidance.

SAP Embeds Agentic AI Across Retail Operating System

SAP unveils Retail Intelligence (GA in H1 2026) with AI-assisted assortment management, Order Reliability Agent, and storefront MCP servers enabling retailers to appear across AI-discovery platforms like ChatGPT. The Order Reliability Agent proactively identifies fulfillment risks before impacting customers positioning SAP's suite-first approach as a unified agentic operating system for retail.

Strategic Forecast: 40% of Enterprise Apps Expected to Embed AI Agents by Year-End

The Context: Gartner forecasts AI agents will embed in 40% of enterprise applications by end of 2026 an 8x jump from <5% adoption today. However, 75% of IT leaders cite security and governance as primary deployment challenges, signaling the critical infrastructure gap organizations must close while scaling agentic systems.

Cordial Releases Production-Grade AI Agents for Marketing Execution

Cordial launches Cordial Agents Email Production Agent and Data Intelligence Agent designed to execute real marketing work inside live workflows rather than just suggest decisions. Operating with governed guardrails and real-time monitoring, these agents eliminate manual tasks across email orchestration, personalization, audience logic, and campaign optimization without adding tool sprawl.

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