⚖️ Amazon vs. Perplexity AI — The First Big Agent Lawsuit

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⚖️ Amazon vs. Perplexity AI: The First Big Agent Lawsuit

• Amazon has filed a lawsuit against Perplexity AI over its Comet browser and its “agentic” shopping tool. The complaint alleges that Comet’s AI agent automatically made purchases on Amazon’s platform, disguised its activity as human browsing, and accessed spaces restricted to bots.

• Amazon argues that this activity violates its terms of service, degrades the shopping experience, and threatens the business model built around auctions, ads, and data ownership.

• Perplexity responded by framing the move as a bully tactic aimed at preserving Amazon’s ad-dominated monopoly. Perplexity claims user credentials stay local and that users should be free to use AI assistants of their choice

Why it’s important:

• This is one of the first major legal battles over true agentic commerce AI agents acting autonomously to shop on behalf of users at scale.

• The case sets precedent for agent platforms, browsers, and assistants how they interact with major service providers, where transparency is required, and when activity counts as unauthorized automation.

• For builders and enterprises deploying agents, the lawsuit signals that platform boundaries, terms-of-service compliance, and bot/human differentiation will become critical architectural constraints not just features.

• For the ecosystem, it highlights tension between agent-driven utility (faster, empowered shopping) and platform leverage (data, ads, customer touchpoints). The winner will influence the business model of AI agents in commerce.

✅ Takeaway

If you’re building agentic tools or integrations, don’t assume “innovation beats rules”. The Amazon-Perplexity lawsuit reminds us that platforms will push back when agents disrupt their business model or data flows. Make transparency, authorization, and compliance part of your agent architecture from Day 1.

Avalara Unveils ‘Avi’ – Agentic Tax Compliance

Tax software firm Avalara rolled out Avi, a network of AI agents that autonomously handle tax compliance workflows end-to-end under human supervision. Avi breaks down tasks like preparing a tax return into steps executed by specialized agents, then submits filings only after human approval. This “agentic” approach lets businesses automate returns, registrations, and audits with an AI “staff” doing the heavy lifting while humans stay in control of the final submission.

Agentic AI Goes Mainstream in Marketing

At the MarTech Conference, marketing tech guru Scott Brinker highlighted how autonomous AI agents are now reshaping marketing teams and customer engagement. Brands are moving “from tools to teammates” as AI agents take on creative, analytic, and customer-facing tasks.

Key takeaway: companies must start preparing teams now for AI co-workers, as these agents are evolving from simple chatbots to goal-driven actors in campaigns

Record AI Infrastructure Investments

In one week, tech giants unveiled $47.7 billion in AI cloud infrastructure deals. This includes a $38 B AWS–OpenAI partnership (OpenAI’s first major move to AWS for GPU capacity) and Microsoft’s $9.7 B data-center pact with IREN. Meanwhile, OpenAI CEO Sam Altman disclosed plans to invest $1.4 trillion to build ~30 GW of computing power for future AI needs, an unprecedented scale-up reflecting exploding demand for AI compute.

CTV ads made easy: Black Friday edition

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