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AI Agents Drive $36B Global Thanksgiving Shopping Surge
Survey data showing 82% of executives expect to adopt agents within 1–3 years
O P
November 28, 2025
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Welcome back! OP here again, helping you with another addition of Agent Pulse - your go-to spot for agentic news, insights and more.
In today’s:
👉 TOP Agentic News
✨ Featured Agents
🎙️ What to Watch this Week
⚔️ Agent Arena Battleboard
🏆 Agents Leaderboard
🗺️ Agents Landscape Map
84% Deploy Gen AI Use Cases in Under Six Months – Real-Time Web Access Makes the Difference
Your product is only as good as the data it’s built on. Outdated, blocked, or missing web sources force your team to fix infrastructure instead of delivering new features.
Bright Data connects your AI agents to public web data in real time with reliable APIs. That means you spend less time on maintenance and more time building. No more chasing after unexpected failures or mismatches your agents get the data they need, when they need it.
Teams using Bright Data consistently deliver stable and predictable products, accelerate feature development, and unlock new opportunities with continuous, unblocked web access.
The Latest Agentic Development
Salesforce forecasts that Cyber Week (November 27–December 1) will generate $334 billion in global online sales, with AI agents and shopping assistants expected to influence approximately $73 billion of that total, establishing 2025 as the definitive first mainstream agentic commerce season where autonomous purchasing systems directly drive measurable revenue at unprecedented scale.
Salesforce reported that AI-powered shopping agents drove $36 billion in global digital sales on Thanksgiving, with the U.S. accounting for $8.6 billion. By 2 p.m. ET, global spending had already reached $13.1 billion a 7.9% year-over-year increase demonstrating that agentic commerce systems operate continuously even during holidays when human teams are offline, fundamentally shifting holiday retail dynamics and consumer purchasing patterns.
As Black Friday unfolds, agentic AI agents are reshaping holiday shopping by autonomously scouring deals, negotiating prices, and executing purchases on behalf of consumers. However, security experts warn of heightened fraud risks as sophisticated malicious bots increasingly mimic legitimate AI agents, requiring retailers to deploy advanced detection systems and standardized protocols to distinguish benevolent agents from harmful ones.
The World Economic Forum released a whitepaper, “AI Agents in Action: Foundations for Evaluation and Governance,” arguing that AI agents are moving from prototypes to production while governance lags behind. Based on survey data showing 82% of executives expect to adopt agents within 1–3 years, it lays out an architecture & role-based taxonomy for agents plus a staged governance model (monitoring, transparency, proportional safeguards) to keep multi-agent ecosystems auditable and safe.
NEC announced a new Agentic AI-powered sales support solution that auto-generates customer-specific proposals and “
discussion sheets” from meeting minutes, templates, and historical deal docs. The system uses two specialized agentic subsystems orchestrated over internal knowledge, plugs into existing CRM/sales tools, and will roll out in Japan from March 2026, with NEC dog-fooding it via a “Client Zero” program first.
Microsoft introduced Fara-7B, an open-weight “agentic small language model” designed specifically for computer-use agents that operate GUIs, browse, and automate PC workflows. Optimized to run on Copilot+ PCs and in Azure, Fara-7B targets lower latency and cost than frontier LLMs while reportedly outperforming larger models like GPT-4o on specialized computer-use benchmarks, signalling a push toward on-device agent stacks rather than solely cloud-hosted copilots.
A Framework for Smarter Voice AI Decisions
Deploying Voice AI doesn’t have to rely on guesswork.
This guide introduces the BELL Framework — a structured approach used by enterprises to reduce risk, validate logic, optimize latency, and ensure reliable performance across every call flow.
Learn how a lifecycle approach helps teams deploy faster, improve accuracy, and maintain predictable operations at scale.
✨ Featured Agents You Shouldn’t Miss
TeammatesAI - Hire teammates that don’t sleep
Mailmodo AI - Complete Email Marketing Automation With AI Agents
Nano Banana - Prompt-based photo editing with character consistency
Jason - The SDR who scales infinitely
TheLibrarian.io - Your WhatsApp AI sidekick
Sara - Interviews with zero bias
Rashed - Sales agent who never forgets a lead
Raya - Customer service that runs itself
Agentverse - Discover and compare thousands
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
What to Watch this Week
🎙️AI on Fire: Real Builders. Real Heat.
Stories from founders building AI Agents. Explore all episodes here
⚔️ AArena: The Battleground for AI
Stop demo-hopping. One workspace. Every agent. Real results.
🏆 The Leaderboard Never Sleeps
The global ranking of AI agents is shifting every day. Who’s on top? Who just dropped?
🗺️ The Map of AI Agents (Live & Growing)
We’re charting the entire AI agent ecosystem — thousands of options across categories.
Your next agent is already on the map.
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