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Agents Get Corporate Credentials While SMBs Get a New Weapon
Microsoft formalizes agent identity, Salesforce expands agentic shopping, and small retailers gain asymmetric advantage through real-time agentic commerce.
O P
November 21, 2025
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Welcome back! OP here again, helping you with another addition of Agent Pulse - your go-to spot for agentic news, insights and more.
In today’s:
👉 TOP Agentic News
✨ Featured Agents
🎙️ What to Watch this Week
⚔️ Agent Arena Battleboard
🏆 Agents Leaderboard
🗺️ Agents Landscape Map
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The Latest Agentic Development
New control plane treats AI agents like employees: identity registry, access controls via Entra, telemetry/alerts, and third-party support (Adobe, Nvidia, ServiceNow); addresses predicted 1.3B agents by 2028.
Independent retailers and small businesses gain asymmetric advantage through customizable agentic commerce systems that analyze trends, monitor competitors, and automate personalized pricing/offers in real time.
New multi-window platform enables AI agents to operate across editor, terminal, and browser with parallel task handling, artifact accountability, and integrations like image generation.
Agentic AI integrating natural language for real-world tasks like market analysis; organizations adopting it report up to 40% efficiency gains, with adaptive governance emerging as key challenge.
Salesforce released Agentforce Commerce, unifying agentic shopping across new AI-powered channels and owned properties. The platform enables retailers to syndicate product catalogs to consumer AI platforms while delivering personalized agentic experiences on their own sites, apps, and POS systems. Salesforce reports 119% year-over-year growth in AI assistant traffic (H1 2025) and projects AI agents will drive 22% of global Cyber Week orders. New features include Guided Shopping (2x performance speed, interactive carousels), Order Routing for Order Management, and integrations with Stripe and Apple Pay.
Introducing Voice AI Agents on WhatsApp
WhatsApp has always been where customers start conversations. Now, with Synthflow, those conversations can continue seamlessly over calls — answered directly by Voice AI Agents.
Enterprises can finally manage WhatsApp calls with the same automation, analytics, and security as phones.
The result: faster resolutions, 24/7 coverage, and a unified system for every customer call, whether it starts on telephony or WhatsApp.
✨ Featured Agents You Shouldn’t Miss
TeammatesAI - Hire teammates that don’t sleep
Mailmodo AI - Complete Email Marketing Automation With AI Agents
Trust Center - Sprinto AI’s Free Compliance Kit
Nano Banana - Prompt-based photo editing with character consistency
Jason - The SDR who scales infinitely
TheLibrarian.io - Your WhatsApp AI sidekick
Sara - Interviews with zero bias
Rashed - Sales agent who never forgets a lead
Raya - Customer service that runs itself
Agentverse - Discover and compare thousands
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What to Watch this Week
🎙️AI on Fire: Real Builders. Real Heat.
Stories from founders building AI Agents. Explore all episodes here
⚔️ AArena: The Battleground for AI
Stop demo-hopping. One workspace. Every agent. Real results.
🏆 The Leaderboard Never Sleeps
The global ranking of AI agents is shifting every day. Who’s on top? Who just dropped?
🗺️ The Map of AI Agents (Live & Growing)
We’re charting the entire AI agent ecosystem — thousands of options across categories.
Your next agent is already on the map.
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